{"id":1643,"date":"2017-11-24T13:11:00","date_gmt":"2017-11-24T13:11:00","guid":{"rendered":"https:\/\/ittechbuz.com\/2017\/11\/24\/retorno-de-investimento-em-marketing-digital-e-seo-no-1o-avila-breakfast-networking-c-jorge-cunha\/"},"modified":"2017-11-24T13:11:00","modified_gmt":"2017-11-24T13:11:00","slug":"retorno-de-investimento-em-marketing-digital-e-seo-no-1o-avila-breakfast-networking-c-jorge-cunha","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2017\/11\/24\/retorno-de-investimento-em-marketing-digital-e-seo-no-1o-avila-breakfast-networking-c-jorge-cunha\/","title":{"rendered":"Retorno de Investimento em Marketing Digital e SEO no 1\u00ba Avila Breakfast &#038; Networking c\/ Jorge Cunha"},"content":{"rendered":"<div style=\"clear: both; text-align: center;\"><span style=\"font-size: large;\"><\/span><\/div>\n<h3><span style=\"font-size: large;\">1\u00ba Avila Breakfast &amp; Networking c\/ Jorge Cunha (23-11-2017)<\/span><\/h3>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><span style=\"font-size: large;\"><\/span><\/div>\n<h2><span style=\"font-size: large;\">Retorno de Investimento em Marketing Digital e SEO<\/span><\/h2>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><span style=\"font-size: large; text-align: left;\">A qualidade dos dados foi referida como de extrema import\u00e2ncia para a gest\u00e3o do Marketing Digital. Foi tamb\u00e9m referido que se n\u00e3o houver dados qualitativos e quantitativos a Intelig\u00eancia Artificial n\u00e3o dever\u00e1 funcionar, nem sequer para criar modelos de analise via machine learning. De seguida falou-se sobre a complexidade da medi\u00e7\u00e3o em diferentes canais digitais e quais as m\u00e9tricas de otimiza\u00e7\u00e3o para potenciar o alcance, a itera\u00e7\u00e3o e a taxa de convers\u00e3o.<\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\">&nbsp;&nbsp;<\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\">Foi tamb\u00e9m um &#8220;pequeno almo\u00e7o&#8221; digital, onde se abriu a participa\u00e7\u00e3o de todos com algumas experiencias em alguns canais digitais como o Linkedin.&nbsp;<\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><span style=\"font-size: large;\">Algumas fotos do evento!&nbsp;<\/span><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/2.bp.blogspot.com\/-HfqkVa-Y5TI\/WhgPNrutz3I\/AAAAAAAABOg\/zCWDr9-N7JcFkhQi6etm02Eo9CiWAEWfwCLcBGAs\/s1600\/Avila_Breakfast_Networking_c_Jorge_Cunha.gif\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" alt=\"Fotos do Evento no Avila Spaces\" border=\"0\" data-original-height=\"241\" data-original-width=\"292\" height=\"327\" src=\"https:\/\/2.bp.blogspot.com\/-HfqkVa-Y5TI\/WhgPNrutz3I\/AAAAAAAABOg\/zCWDr9-N7JcFkhQi6etm02Eo9CiWAEWfwCLcBGAs\/s400\/Avila_Breakfast_Networking_c_Jorge_Cunha.gif\" title=\"Fotos do Evento\" width=\"400\" \/><\/a><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\">Foi dada uma perspectiva que para qualquer investimento no digital, os seus objetivos de sucesso, sejam medidos e tidos em conta na sua otimiza\u00e7\u00e3o do investimento, obtendo um ROAS ( Return on Advertising Spending) mais elevado.<\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\">&nbsp;Link para a apresenta\u00e7\u00e3o no SlideShare&nbsp;&nbsp;<\/span><a href=\"http:\/\/snip.ly\/q6w6z\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: large; text-align: center;\">Retorno de Investimento em Marketing Digital e SEO&nbsp;<\/span><span style=\"font-size: large;\">&nbsp;<\/span><\/a><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\"><br \/><\/a><\/span><\/div>\n<div style=\"clear: both;\"><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Programas de Forma\u00e7\u00e3o Google Analytics no formato de Workshop<\/a><\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: left;\"><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<p><span style=\"font-size: large;\">Consulte tamb\u00e9m as nossas solu\u00e7\u00f5es:<\/span><\/p>\n<div style=\"clear: both;\"><span style=\"font-size: large;\"><\/span><\/div>\n<ul>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/formacao\" target=\"_blank\" rel=\"noopener\">Forma\u00e7\u00e3o Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/google-analytics-configuracao-consultoria-analise\" target=\"_blank\" rel=\"noopener\">Consultoria Google Analytics<\/a><\/span><\/li>\n<li><span style=\"font-size: large;\"><a href=\"https:\/\/ittechbuz.com\/cms\/pt-pt\/auditoria-google-analytics\" target=\"_blank\" rel=\"noopener\">Auditoria Google Analytics<\/a><\/span><\/li>\n<\/ul>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p><\/p>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>1\u00ba Avila Breakfast &amp; Networking c\/ Jorge Cunha (23-11-2017) Retorno de Investimento em Marketing Digital e SEO A qualidade dos dados foi referida como de extrema import\u00e2ncia para a gest\u00e3o&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,56,82,71,96,53,62,97,95],"tags":[],"class_list":["post-1643","post","type-post","status-publish","format-standard","category-analitica","category-analitica-digital","category-customer-experience","category-customer-journey","category-evento","category-google-analytics","category-roas","category-roi","category-seo"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1643"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1643\/revisions"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}