{"id":1590,"date":"2019-06-30T21:41:00","date_gmt":"2019-06-30T21:41:00","guid":{"rendered":""},"modified":"2022-07-06T17:41:58","modified_gmt":"2022-07-06T17:41:58","slug":"alteracoes-aos-cookies-e-a-privacidade-dos-dados","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2019\/06\/30\/alteracoes-aos-cookies-e-a-privacidade-dos-dados\/","title":{"rendered":"Altera\u00e7\u00f5es aos cookies e a privacidade dos dados"},"content":{"rendered":"<div dir=\"ltr\" style=\"text-align: left;\">\n<h2 style=\"text-align: left;\"><span style=\"font-size: large;\">A privacidade dos dados! O que vai mudar ??<\/span><\/h2>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2019\/06\/adeolu-eletu-uF860tgJ-jw-unsplash-480-317.png\" style=\"margin-left: auto; margin-right: auto;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Internet e os Cookies\" border=\"0\" data-original-height=\"317\" data-original-width=\"480\" height=\"211\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2019\/06\/adeolu-eletu-uF860tgJ-jw-unsplash-480-317-300x198.png\" title=\"Internet e os Cookies\" width=\"320\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Imagem cr\u00e9ditos Unsplash &#8211;&nbsp;adeolu-eletu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: large;\">Muito tempo passou desde o nascimento dos cookies que j\u00e1 \u00e9 uma tecnologia antiga e que foi sofrendo altera\u00e7\u00f5es, hoje em dia (2019) temos altera\u00e7\u00f5es que afetam o principal navegador Chrome e pela Apple (Safari browser)<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: large;\">Por causa da iniciativa e inclus\u00e3o&nbsp;<b><a href=\"https:\/\/webkit.org\/blog\/8828\/intelligent-tracking-prevention-2-2\/\" target=\"_blank\" rel=\"noopener\">Intelligent Tracking Prevention (ITP)<\/a>&nbsp;2.2&nbsp;<\/b>.<\/span><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<h3 style=\"text-align: left;\"><span style=\"font-size: large;\"><u>Principais altera\u00e7\u00f5es:<\/u><\/span><\/h3>\n<div><span style=\"font-size: large;\">(ver imagem)<\/span><\/div>\n<div>\n<ul style=\"text-align: left;\">\n<li><span style=\"font-size: large;\">S\u00f3 1 dia que os cookies de terceiros podem ser usados<\/span><\/li>\n<li><span style=\"font-size: large;\">Cookies de websites de 1st party mant\u00e9m-se as defini\u00e7\u00f5es<\/span><\/li>\n<li><span style=\"font-size: large;\">Retargeting que \u00e9 baseado em cookies de terceiros&nbsp;<\/span><\/li>\n<\/ul>\n<\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2019\/06\/tracking-prevention-timeline.png\" style=\"margin-left: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" alt=\"O tratamento de cookies\" border=\"0\" data-original-height=\"243\" data-original-width=\"800\" height=\"194\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2019\/06\/tracking-prevention-timeline.png\" title=\"O tratamento de cookies\" width=\"640\" \/><\/a><\/div>\n<div><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div>In&nbsp;<a href=\"https:\/\/webkit.org\/blog\/7675\/intelligent-tracking-prevention\/\" target=\"_blank\" rel=\"noopener\">https:\/\/webkit.org\/blog\/7675\/intelligent-tracking-prevention\/<\/a><\/div>\n<p><\/p>\n<div><span style=\"font-size: large;\">Apesar da constante preocupa\u00e7\u00e3o com a privacidade dos utilizadores, v<\/span><span style=\"font-size: large;\">amos ter uma mudan\u00e7a para um mundo digital sem&nbsp; cookies (&#8220;<a href=\"https:\/\/lucb1e.com\/rp\/cookielesscookies\/\" target=\"_blank\" rel=\"noopener\">Cookie Less<\/a>&#8220;) como j\u00e1 acontece com alguns fornecedores de publicidade e ir\u00e1 acontecer na restante tecnologia que \u00e9 usada com os cookies nos dias de hoje.&nbsp;<\/span><br \/><span style=\"font-size: large;\"><br \/><\/span><\/div>\n<div><span style=\"font-size: large;\">Opini\u00e3o (<a href=\"https:\/\/linkedin.com\/in\/jorgecunha\" target=\"_blank\" rel=\"noopener\">Jorge Cunha<\/a>)<\/span><br \/><span style=\"font-size: large;\">Em resumo:<\/span><br \/><span style=\"font-size: large;\">Menor efic\u00e1cia no remarketing e aumento do investimento em publicidade para ter o mesmo resultado. E em simult\u00e2neo os principais players ir\u00e3o&nbsp; para uma tecnologia cookie less para obterem os resultados anteriores!<\/span><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/2bd2y2367xnj3kpntjsifzmf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/06\/HI.RES_.troll_.bridge.cartoon-1024x920.jpg\" style=\"margin-left: 1em; margin-right: 1em;\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" alt=\"Desenho de como est\u00e1 tudo a ser bloqueado\" border=\"0\" data-original-height=\"719\" data-original-width=\"800\" height=\"287\" src=\"https:\/\/2bd2y2367xnj3kpntjsifzmf-wpengine.netdna-ssl.com\/wp-content\/uploads\/2019\/06\/HI.RES_.troll_.bridge.cartoon-1024x920.jpg\" title=\"Desenho de como est\u00e1 tudo a ser bloqueado\" width=\"320\" \/><\/a><\/div>\n<div style=\"text-align: center;\">IN&nbsp;<a href=\"https:\/\/adexchanger.com\/comic-strip\/comic-none-shall-pass\/\" style=\"font-family: latoregular, proximanovaregular, arial, helvetica, sans-serif; font-size: 14.5057px; white-space: pre-wrap;\" target=\"_blank\" rel=\"noopener\">https:\/\/adexchanger.com\/comic-strip\/comic-none-shall-pass\/<\/a><\/div>\n<div style=\"text-align: center;\"><span style=\"font-size: large;\">Video Explicativo sobre o funcionamento dos cookies (Ingl\u00eas)<\/span><\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><iframe loading=\"lazy\" allowfullscreen=\"\" data-thumbnail-src=\"https:\/\/i.ytimg.com\/vi\/I01XMRo2ESg\/0.jpg\" frameborder=\"0\" height=\"266\" src=\"https:\/\/www.youtube.com\/embed\/I01XMRo2ESg?feature=player_embedded\" width=\"320\"><\/iframe><\/div>\n<p><\/p>\n<div style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=I01XMRo2ESg\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=I01XMRo2ESg<\/a><\/div>\n<p><span style=\"font-size: large;\"><u><b>Refer\u00eancias:<\/b><\/u><\/span><\/p>\n<ul style=\"text-align: left;\">\n<li><a href=\"https:\/\/webkit.org\/blog\/8828\/intelligent-tracking-prevention-2-2\/\" target=\"_blank\" rel=\"noopener\">https:\/\/webkit.org\/blog\/8828\/intelligent-tracking-prevention-2-2\/<\/a><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li><a href=\"https:\/\/lucb1e.com\/rp\/cookielesscookies\/\" target=\"_blank\" rel=\"noopener\">https:\/\/lucb1e.com\/rp\/cookielesscookies\/<\/a><\/li>\n<li><a href=\"https:\/\/econsultancy.com\/marketers-need-to-know-google-chrome-cross-site-cookie-fingerprinting-changes\/\" style=\"font-family: latoregular, proximanovaregular, arial, helvetica, sans-serif; font-size: 14.5057px; white-space: pre-wrap;\" target=\"_blank\" rel=\"noopener\">https:\/\/econsultancy.com\/marketers-need-to-know-google-chrome-cross-site-cookie-fingerprinting-changes\/<\/a><\/li>\n<li><a href=\"https:\/\/blog.chromium.org\/2019\/05\/improving-privacy-and-security-on-web.html\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.chromium.org\/2019\/05\/improving-privacy-and-security-on-web.html<\/a><\/li>\n<\/ul>\n<\/div>\n<div>IT Tech BuZ em http:\/\/ittechbuz.com<br \/>\nMedir para Gerir o Marketing Digital com a Anal\u00edtica Digital<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A privacidade dos dados! O que vai mudar ?? Imagem cr\u00e9ditos Unsplash &#8211;&nbsp;adeolu-eletu Muito tempo passou desde o nascimento dos cookies que j\u00e1 \u00e9 uma tecnologia antiga e que foi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76,56,75,74],"tags":[],"class_list":["post-1590","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ads","category-analitica-digital","category-e-commerce","category-marketing-digital"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1590"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media\/1822"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}