{"id":1576,"date":"2021-02-20T22:59:00","date_gmt":"2021-02-20T22:59:00","guid":{"rendered":""},"modified":"2023-08-02T21:20:05","modified_gmt":"2023-08-02T21:20:05","slug":"adeus-bounce-rate-no-google-analytics-4","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/pt-pt\/2021\/02\/20\/adeus-bounce-rate-no-google-analytics-4\/","title":{"rendered":"Adeus Taxa de Rejei\u00e7\u00e3o”Bounce Rate” no Google Analytics 4 !"},"content":{"rendered":"

Adeus, taxa de rejei\u00e7\u00e3o “bounce rate” e boas-vindas \u00e0 nova taxa de intera\u00e7\u00e3o no Google Analytics 4<\/span><\/h1>\n
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\"Time<\/span><\/a><\/div>\n
Devemos centrar-nos nas audi\u00eancias que t\u00eam impacto e interessam \u00e0 marca da organiza\u00e7\u00e3o, seja a taxa de rejei\u00e7\u00e3o (bounce rate) ou a taxa de intera\u00e7\u00e3o (engagement rate).<\/span><\/div>\n
\u00a0\u00a0<\/span><\/div>\n
Considerado por muitos a m\u00e9trica das m\u00e9tricas, o novo Google Analytics 4 acabou com a taxa de rejei\u00e7\u00e3o, que era um verdadeiro mito urbano, substituindo-a por outro tipo de m\u00e9trica, ou seja, a diferen\u00e7a entre os 100% – taxa de intera\u00e7\u00e3o<\/span><\/div>\n
\u00a0<\/span><\/div>\n
A f\u00f3rmula da taxa de rejei\u00e7\u00e3o (no Google Analytics – Universal Edition) \u00e9 a seguinte:<\/span><\/div>\n
\u00a0<\/span><\/div>\n
N.\u00ba de sess\u00f5es totais \/ n.\u00ba de sess\u00f5es rejeitadas (sess\u00f5es s\u00f3 com uma p\u00e1gina visualizada e sem nenhuma intera\u00e7\u00e3o enviada para os servidores do Google Analytics Universal Edition) no Google Analytics 4 como existem pings com o nome de “engagment events” que v\u00e3o tornar uma taxa de rejei\u00e7\u00e3o muito mais baixa no Google Analytics 4\u00a0<\/span><\/div>\n<\/div>\n
<\/div>\n
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\"\"<\/a><\/div>\n
O desaparecimento que foi tempor\u00e1rio da taxa de rejei\u00e7\u00e3o traz \u00e0 luz do dia outra m\u00e9trica que, combinada com a medi\u00e7\u00e3o otimizada (enhanced measurement) do Google Analytics 4, permite obter uma vis\u00e3o de qual \u00e9 o tr\u00e1fego do website que interage. De facto, este \u00e9 o mais importante, porque aquele que n\u00e3o interage n\u00e3o tem interesse.<\/div>\n
<\/div>\n
F\u00f3rmula da taxa de intera\u00e7\u00e3o = sess\u00f5es com intera\u00e7\u00e3o \/ n.\u00ba total de sess\u00f5es<\/div>\n<\/div>\n
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\"\"<\/a><\/div>\n<\/div>\n
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Guia das taxas de intera\u00e7\u00e3o para substituir a taxa de rejei\u00e7\u00e3o<\/h2>\n
Tabela de taxas de intera\u00e7\u00e3o com base na taxa de rejei\u00e7\u00e3o, usando<\/div>\n
<\/div>\n
\n\n\n\n\n\n\n\n\n\n
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<\/a>Taxa de intera\u00e7\u00e3o[1]<\/a><\/p>\n<\/td>\n

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Descri\u00e7\u00e3o<\/p>\n<\/td>\n<\/tr>\n

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0% a 10%<\/p>\n<\/td>\n

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Muito baixa<\/p>\n<\/td>\n<\/tr>\n

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11% a 40%<\/p>\n<\/td>\n

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Baixa<\/p>\n<\/td>\n<\/tr>\n

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41% a 60%<\/p>\n<\/td>\n

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Normal<\/p>\n<\/td>\n<\/tr>\n

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61% a 70%<\/p>\n<\/td>\n

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Boa<\/p>\n<\/td>\n<\/tr>\n

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71% a 90%<\/p>\n<\/td>\n

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Muito boa<\/p>\n<\/td>\n<\/tr>\n

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91% a 100%<\/p>\n<\/td>\n

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Excelente<\/p>\n

(bom demais para ser verdade!)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


<\/p>\n
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<\/p>\n

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[1]<\/span><\/a> Depende do tipo de website<\/i> e do tipo de configura\u00e7\u00e3o do tracking<\/i><\/p>\n<\/div>\n

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<\/a><\/p>\n\n\n\n\n\n\n\n\n\n
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#<\/b><\/p>\n<\/td>\n

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Taxa de intera\u00e7\u00e3o <\/b><\/p>\n<\/td>\n<\/tr>\n

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1<\/p>\n<\/td>\n

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Content websites<\/i>: 40-60%<\/p>\n<\/td>\n<\/tr>\n

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2<\/p>\n<\/td>\n

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Lead generation<\/i>: 50-70%<\/p>\n<\/td>\n<\/tr>\n

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3<\/p>\n<\/td>\n

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Blogs<\/i>: 30-50%<\/p>\n<\/td>\n<\/tr>\n

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4<\/p>\n<\/td>\n

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Retail<\/i>: 60-80%<\/p>\n<\/td>\n<\/tr>\n

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5<\/p>\n<\/td>\n

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Servi\u00e7os: 70-90%<\/p>\n<\/td>\n<\/tr>\n

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6<\/p>\n<\/td>\n

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P\u00e1ginas de campanhas: 10-90%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n

<\/div>\n
<\/div>\n
Em resumo, ao contr\u00e1rio da taxa de rejei\u00e7\u00e3o, que, quanto mais perto estiver de 0%, melhor, no caso da taxa de intera\u00e7\u00e3o sucede o oposto \u2013 quanto mais perto de 100%, melhor.<\/div>\n
<\/div>\n
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\"Guia<\/a>

Guia das taxas de intera\u00e7\u00e3o para substituir a taxa de rejei\u00e7\u00e3o<\/p><\/div>\n<\/div>\n

Boas an\u00e1lises! ?<\/div>\n
<\/div>\n
fonte: blog da Hubspot em\u00a0<\/div>\n

Consulta a nossa oferta de forma\u00e7\u00e3o do Google Analytics 4<\/a><\/p>\n<\/div>\n

\u00a0<\/span><\/div>\n
Artigos relacionados: Google Analytics 4<\/a><\/span><\/div>\n
\u00a0<\/span><\/div>\n
Mais sobre Sess\u00f5es com intera\u00e7\u00e3o no Google Analytics 4<\/a><\/span><\/div>\n
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Mais sobre a taxa de rejei\u00e7\u00e3o no Google Analytics Universal<\/a>\u00a0Analytics<\/span><\/div>\n
\u00a0<\/span><\/div>\n
imagem\u00a0 de\u00a0 https:\/\/pixabay.com\/pt\/photos\/adeus-dizer-adeus-tchau-estrada-3258939\/<\/a><\/span><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Adeus, taxa de rejei\u00e7\u00e3o “bounce rate” e boas-vindas \u00e0 nova taxa de intera\u00e7\u00e3o no Google Analytics 4 Devemos centrar-nos nas audi\u00eancias que t\u00eam impacto e interessam \u00e0 marca da organiza\u00e7\u00e3o,…<\/p>\n","protected":false},"author":1,"featured_media":1778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,52],"tags":[],"class_list":["post-1576","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-analytics","category-google-analytics-4"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media\/1778"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}