{"id":20030,"date":"2026-09-15T15:50:46","date_gmt":"2026-09-15T15:50:46","guid":{"rendered":"https:\/\/ittechbuz.com\/servicos\/formacao\/executive-training-ai-2-0-marketing\/"},"modified":"2026-09-18T04:33:14","modified_gmt":"2026-09-18T04:33:14","slug":"executive-training-ai-2-0-marketing","status":"publish","type":"page","link":"https:\/\/ittechbuz.com\/pt-pt\/servicos\/formacao\/executive-training-ai-2-0-marketing\/","title":{"rendered":"EXECUTIVE TRAINING AI 2.0 Marketing"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;1&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;mountains&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][heading]\n<h2 style=\"text-align: center\">EXECUTIVE TRAINING AI 2.0 Marketing<\/h2>\n[\/heading][vc_text_separator title=&#8221;Executive Training on AI 2.0 Marketing&#8221;][nectar_text_inline_images media_type=&#8221;images&#8221; images=&#8221;18793&#8243; image_size=&#8221;medium_featured&#8221; image_effect=&#8221;none&#8221; text_color=&#8221;#000000&#8243; image_loading=&#8221;lazy-load&#8221;]To empower marketing leaders to design and strategically plan a data ecosystem grounded in the IDIRA\u00ae framework, focusing on the extraction of operational insights through advanced prompt engineering (CIDR Pattern) to transform static data into business decisions with an impact on the P&amp;L<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Module 1: The IDIRA\u00ae Framework and the &#8220;Data-Driven&#8221; Paradigm (3h)<\/strong>\n<ul>\n<li>The role of the IDIRA\u00ae framework in defragmenting data and creating a single source of truth<\/li>\n<li>Integration and Data Collection: Preparing the ground (GA4, CRM, GDPR compliance)<\/li>\n<li><span data-path-to-node=\"28,0,2,3,0,0\">Assessing the organisation&#8217;s analytical maturity level (IDIRA Canvas).<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Module 2: The CIDR Pattern: Analytical Prompt Engineering (3h)<\/strong><\/li>\n<\/ul>\n<p><span data-path-to-node=\"28,1,2,1,0,0\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Deep dive into the CIDR methodology for drafting requests:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul data-path-to-node=\"28,1,2,1,1\">\n<li>\n<p id=\"p-rc_83153cffe007aa52-120\" data-path-to-node=\"28,1,2,1,1,0,0\"><span data-path-to-node=\"28,1,2,1,1,0,0,0\"><i data-path-to-node=\"28,1,2,1,1,0,0,0\" data-index-in-node=\"0\">Context:<\/i> Defining the situation, the role of AI, and the business objectives.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-121\" data-path-to-node=\"28,1,2,1,1,1,0\"><span data-path-to-node=\"28,1,2,1,1,1,0,0\"><i data-path-to-node=\"28,1,2,1,1,1,0,0\" data-index-in-node=\"0\">Instruction:<\/i> Formulating the analytical request precisely and unambiguously.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-122\" data-path-to-node=\"28,1,2,1,1,2,0\"><span data-path-to-node=\"28,1,2,1,1,2,0,0\"><i data-path-to-node=\"28,1,2,1,1,2,0,0\" data-index-in-node=\"0\">Data:<\/i> How to prepare and present structured datasets (CSV format, Tables) to the AI.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-123\" data-path-to-node=\"28,1,2,1,1,3,0\"><span data-path-to-node=\"28,1,2,1,1,3,0,0\"><i data-path-to-node=\"28,1,2,1,1,3,0,0\" data-index-in-node=\"0\">Expected Result:<\/i> Structuring the output format (tables, lists, comparative analyses).<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-124\" data-path-to-node=\"28,1,2,2,0\"><span data-path-to-node=\"28,1,2,2,0,0\">Prompt Lab: Practical exercises applying CIDR in the exploratory analysis of static datasets.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-path-to-node=\"28,2,0\"><b data-path-to-node=\"28,2,0\" data-index-in-node=\"0\">Module 3: Actionable Insights and the &#8220;Language of the CFO&#8221; (3h)<\/b><\/p>\n<ul>\n<li>\n<p id=\"p-rc_83153cffe007aa52-126\" data-path-to-node=\"28,2,2,0,0\"><span data-path-to-node=\"28,2,2,0,0,0\">Transforming AI outputs into strategic decisions (Segmentation, Next Best Action).<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-127\" data-path-to-node=\"28,2,2,1,0\"><span data-path-to-node=\"28,2,2,1,0,0\">Linking predictive analytics to executive metrics (LTV, CAC, ROMI).<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-128\" data-path-to-node=\"28,2,2,2,0\"><span data-path-to-node=\"28,2,2,2,0,0\">Reports: How AI can support the structuring of dynamic reports.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-129\" data-path-to-node=\"28,2,2,3,0\"><span data-path-to-node=\"28,2,2,3,0,0\">Workshop: Translating analysis scenarios generated by AI into an Executive Summary for the Board.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-129\" data-path-to-node=\"28,2,2,3,0\"><strong>Module 4: &#8220;The Art of the Possible&#8221; and the Orchestration of the Future (3h)<\/strong><\/p>\n<ul>\n<li>\n<p id=\"p-rc_83153cffe007aa52-131\" data-path-to-node=\"28,3,2,0,0\"><span data-path-to-node=\"28,3,2,0,0,0\">Executive Demonstration (By the Trainer): The practical impact of Conversational AI in exploring complex databases (e.g., GA4), illustrating the potential of real-time data orchestration (even if full adoption is not immediate).<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-132\" data-path-to-node=\"28,3,2,1,0\"><span data-path-to-node=\"28,3,2,1,0,0\">Implications for team management: The new role of the &#8220;Orchestrator Marketer&#8221;.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-path-to-node=\"28,4,0\"><b data-path-to-node=\"28,4,0\" data-index-in-node=\"0\">Module 5: Integrative Exercise &#8211; Case Study (3h)<\/b><\/p>\n<ul data-path-to-node=\"28,4,2\">\n<li>\n<p id=\"p-rc_83153cffe007aa52-134\" data-path-to-node=\"28,4,2,0,0\"><span data-path-to-node=\"28,4,2,0,0,0\">Solving a practical case based on market reality (e.g., resolving data silos in a B2B scenario).<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-135\" data-path-to-node=\"28,4,2,1,0\"><span data-path-to-node=\"28,4,2,1,0,0\">Applying the prompt library (CIDR) to extract conclusions from the case data.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-136\" data-path-to-node=\"28,4,2,2,0\"><span data-path-to-node=\"28,4,2,2,0,0\">Drafting a 30-60-90 day action plan for adopting the framework.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-path-to-node=\"28,4,2,2,0\"><b data-path-to-node=\"29,0\" data-index-in-node=\"0\">Skills to develop<\/b> By the end of this training, participants will be able to:<\/p>\n<ul data-path-to-node=\"30\">\n<li>\n<p id=\"p-rc_83153cffe007aa52-138\" data-path-to-node=\"30,0,0\"><span data-path-to-node=\"30,0,0,0\">Assess the readiness of their data infrastructure for AI initiatives.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-139\" data-path-to-node=\"30,1,0\"><span data-path-to-node=\"30,1,0,0\">Formulate advanced analytical prompts to extract relevant information from datasets.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-140\" data-path-to-node=\"30,2,0\"><span data-path-to-node=\"30,2,0,0\">Interpret AI results critically and in alignment with the company&#8217;s financial objectives.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-141\" data-path-to-node=\"30,3,0\"><span data-path-to-node=\"30,3,0,0\">Lead their team&#8217;s transition towards a data-driven marketing culture<\/span><\/p>\n<\/li>\n<\/ul>\n<h3>Strictly between 10 and 12 participants, ensuring personalised support during the practical labs<\/h3>\n<p>&nbsp;<\/p>\n<h3>Designed for Data-driven Decision Makers<\/h3>\n<ul>\n<li><strong>The Strategic Leader:<\/strong> Who needs to prove ROI to the board without getting lost in spreadsheets.<\/li>\n<li><strong>The Marketing Consultant:<\/strong> Who needs to know that data should be organised in the modern data-driven marketing step-by-step guides to master how to implement analytics tools.<\/li>\n<li><strong>The Marketer:<\/strong> Who needs step-by-step guides to master the implementation of analytics tools.<\/li>\n<\/ul>\n<h3><\/h3>\n[\/nectar_text_inline_images][nectar_text_inline_images media_type=&#8221;images&#8221; image_size=&#8221;medium&#8221; image_effect=&#8221;none&#8221; image_loading=&#8221;default&#8221;]\n<h3>Your Trainer<\/h3>\n<p><a href=\"https:\/\/linkedin.com\/in\/jorgecunha\" target=\"_blank\" rel=\"noopener\">Jorge Cunha<\/a> is a Consultant in Corporate Digital Marketing Analytics &amp; Metrics. With over a decade of experience, Jorge challenges the industry with one mantra: &#8220;It is necessary to measure to manage&#8221;. Jorge specialises in transforming data into strategic decisions using the proprietary IDIRA methodology.<\/p>\n<h3>Invest in Your Competitive Advantage<\/h3>\n<ul>\n<li>The individual price is 650,00 \u20ac + VAT<\/li>\n<li>In-company groups: ask for price<\/li>\n<li>30 Days post-course support.<\/li>\n<li>Only 10 to 12 seats are available to provide close attention<\/li>\n<li>Access to the Executive Slides<\/li>\n<li>+ Session of 1 hour 1:1 to complete the assessment.<\/li>\n<\/ul>\n<h3>Remote &amp; Online:<\/h3>\n<h3>&#8211; 5 Sessions each Monday starting 12th October 2026, 3:00 pm to 6:00 pm GMT Lisbon<\/h3>\n<p>Prerequisites<\/p>\n<ul>\n<li>\n<p id=\"p-rc_83153cffe007aa52-166\" data-path-to-node=\"24,0,0\"><span data-path-to-node=\"24,0,0,0\">Familiarity with digital marketing concepts and performance metrics (ROI, CAC, etc.).<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-167\" data-path-to-node=\"24,1,0\"><span data-path-to-node=\"24,1,0,0\">Prior experience using generative AI in a professional context.<\/span><\/p>\n<\/li>\n<li>\n<p id=\"p-rc_83153cffe007aa52-168\" data-path-to-node=\"24,2,0\"><span data-path-to-node=\"24,2,0,0\"><i data-path-to-node=\"24,2,0,0\" data-index-in-node=\"0\">Note:<\/i> The training is intended for executives and management profiles; advanced programming or database knowledge is not required<\/span><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center\">Register now and get your place!<\/h3>\n[\/nectar_text_inline_images][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;2&#8243; divider_color=&#8221;black&#8221;]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f20012-o1\" lang=\"pt-PT\" dir=\"ltr\" data-wpcf7-id=\"20012\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/pt-pt\/wp-json\/wp\/v2\/pages\/20030#wpcf7-f20012-o1\" method=\"post\" class=\"wpcf7-form init 3558055b0865 cmatic-conn cmatic-aud-9 cmatic-mapd3-4 cmatic-098116 cmatic-sent-0 cmatic-total-2042\" aria-label=\"Formul\u00e1rio de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-gtm4wp-form-name=\"AI 2.0 Marketing Training Course [EN]\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"20012\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pt_PT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f20012-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label> Name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Company<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> Phone<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tel-347\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-347\" \/><\/span> <\/label>\n<\/p>\n<p><label> Promo code <span class=\"wpcf7-form-control-wrap\" data-name=\"text-32\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"text-32\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-37\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-37\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Check if you are a Human!<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_288cc0ff022877bd3df94bc9360b9c5d\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script>setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_288cc0ff022877bd3df94bc9360b9c5d\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '452925672');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"apbct__label_id__wp_contact_form_7\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;2&#8243; divider_color=&#8221;black&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#000000&#8243; style=&#8221;full_text&#8221; highlight_expansion=&#8221;default&#8221;]\n<h3 data-path-to-node=\"24\">FAQs<\/h3>\n<p id=\"p-rc_29abafd15f7a2945-76\" data-path-to-node=\"25\"><span data-path-to-node=\"25,0\"><b data-path-to-node=\"25,0\" data-index-in-node=\"0\">1. What is the relevance of this AI 2.0 Marketing?<\/b> Many leaders experience the &#8220;adoption-value disconnect&#8221;: they use AI but don&#8217;t\u00a0see a direct impact on business results. This training is essential because it provides a clear methodology (IDIRA\u00ae) and practical techniques (CIDR Pattern) to transform the use of AI into a true competitive advantage based on rigorous data analysis<\/span><\/p>\n<p id=\"p-rc_29abafd15f7a2945-77\" data-path-to-node=\"26\"><span data-path-to-node=\"26,0\"><b data-path-to-node=\"26,0\" data-index-in-node=\"0\">2. What is the justification of the strategic importance? <\/b>In the highly competitive context of B2B and B2C Digital Marketing, the transition to decisions supported by data and predictive AI is no longer optional. The <a href=\"https:\/\/ittechbuz.com\/idira\/\">IDIRA\u00ae framework<\/a> ensures that organisations not only adopt the latest technologies (such as &#8220;Agentic Marketing&#8221;) but do so with solid governance, respecting the GDPR, and with an unwavering focus on return on investment (ROI), aligning the marketing team with the C-Suite&#8217;s strategic objectives.<\/span><\/p>\n<p id=\"p-rc_29abafd15f7a2945-80\" data-path-to-node=\"29\"><span data-path-to-node=\"29,0\"><b data-path-to-node=\"29,0\" data-index-in-node=\"0\">3. How do AI agents impact the customer journey?<\/b> <\/span><span data-path-to-node=\"29,2\"><span class=\"citation-167\">AI agents move from assisting to deciding; they can navigate shopping options, negotiate prices directly with vendor agents, and complete transactions autonomously<\/span><\/span><span data-path-to-node=\"29,4\">.<\/span><\/p>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;90px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1731424590253{padding-right: 10% !important;}&#8221;]\n<h3>Sobre n\u00f3s<\/h3>\n<p>Na IT Tech BuZ, capacitamos as empresas a tomar decis\u00f5es estrat\u00e9gicas de marketing baseadas em dados e potenciadas pela Intelig\u00eancia Artificial. O nosso objetivo \u00e9 disponibilizar solu\u00e7\u00f5es de servi\u00e7os anal\u00edticos de ponta que impulsionem o crescimento sustent\u00e1vel e a efici\u00eancia operacional. Ao estabelecerem uma parceria connosco, as empresas transformam dados em insights acion\u00e1veis, otimizando o desempenho de marketing e o impacto no neg\u00f3cio.  <\/p>\n<h3><strong>A Nossa Vis\u00e3o<\/strong><\/h3>\n<p>Aspiramos a ser uma refer\u00eancia em Digital Marketing Analytics e Intelig\u00eancia Artificial em Portugal e na Europa. A nossa ambi\u00e7\u00e3o \u00e9 moldar o futuro das organiza\u00e7\u00f5es, viabilizando decis\u00f5es estrat\u00e9gicas fundamentadas, sem nunca prescindir do elemento humano na tecnologia. <\/p>\n<h3><strong>Os Nossos Valores<\/strong><\/h3>\n<ul>\n<li>Excel\u00eancia Data-Driven: Priorizamos a precis\u00e3o, a transpar\u00eancia e a fiabilidade em todas as pr\u00e1ticas de dados. Uma gest\u00e3o eficaz come\u00e7a numa medi\u00e7\u00e3o precisa. <\/li>\n<li>Inova\u00e7\u00e3o Cont\u00ednua: O nosso compromisso com o avan\u00e7o tecnol\u00f3gico garante a entrega de solu\u00e7\u00f5es de vanguarda, alinhadas com as mais recentes inova\u00e7\u00f5es de IA no marketing.<br \/>Espanhol (Espanha)<\/li>\n<li>Integridade \u00c9tica: Tratamos os dados dos clientes com o m\u00e1ximo respeito e responsabilidade, garantindo a confidencialidade e a seguran\u00e7a na era digital.<\/li>\n<li>Impacto Sustent\u00e1vel: As nossas solu\u00e7\u00f5es s\u00e3o concebidas para impulsionar a efic\u00e1cia e um crescimento respons\u00e1vel e fundamentado para os nossos clientes.<\/li>\n<li>Colaboramos estreitamente com os nossos clientes, adaptando cada estrat\u00e9gia para responder a desafios e objetivos espec\u00edficos, entregando assim resultados tang\u00edveis.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;top-bottom&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; delay=&#8221;100&#8243;][vc_column_text css=&#8221;.vc_custom_1731422620536{margin-bottom: 10px !important;padding-right: 10% !important;}&#8221;]\n<h3><strong>O nosso Focus<\/strong><\/h3>\n<p>Especializamo-nos na presta\u00e7\u00e3o de servi\u00e7os a m\u00e9dias e grandes empresas em setores-chave como a tecnologia, o setor financeiro, o e-commerce, o retalho e a sa\u00fade. Os nossos clientes destacam-se habitualmente pela sua maturidade digital, por uma cultura data-driven e pela disponibilidade para investir em anal\u00edtica inovadora de modo a manterem a sua competitividade no mercado. <\/p>\n<h3><strong>O que nos diferencia <\/strong><\/h3>\n<ol>\n<li>N\u00e3o nos limitamos a prestar servi\u00e7os; tornamo-nos o seu aliado estrat\u00e9gico, trabalhando lado a lado para responder \u00e0s necessidades espec\u00edficas do seu neg\u00f3cio.<\/li>\n<li>Capacidades Avan\u00e7adas de IA: O nosso uso de IA garante-lhe uma vantagem competitiva atrav\u00e9s de estrat\u00e9gias de marketing eficientes, automatizadas e otimizadas.<\/li>\n<li>Insights \u00e0 Medida: Entregamos solu\u00e7\u00f5es personalizadas de anal\u00edtica de dados que se traduzem num maior ROI e em decis\u00f5es estrat\u00e9gicas mais fundamentadas.<\/li>\n<\/ol>\n<h3><strong>Porqu\u00ea escolher a IT Tech BuZ?<br \/><\/strong><\/h3>\n<ul>\n<li>Para diretores de marketing e CMOs: aceda a insights pr\u00e1ticos e otimize o desempenho das suas campanhas atrav\u00e9s de anal\u00edtica de precis\u00e3o e solu\u00e7\u00f5es personalizadas com IA.<\/li>\n<li>Para CEOs: Alcance um crescimento estrat\u00e9gico sustentado por dados de confian\u00e7a, posicionando a sua organiza\u00e7\u00e3o na vanguarda da inova\u00e7\u00e3o digital.<\/li>\n<li>Para CFOs: Garanta a efici\u00eancia financeira nas opera\u00e7\u00f5es de marketing, fundamentando o ROI atrav\u00e9s de estrat\u00e9gias baseadas em evid\u00eancias.<\/li>\n<\/ul>\n<p>Quer procure otimizar o seu investimento em marketing, melhorar a experi\u00eancia do cliente ou manter-se na vanguarda atrav\u00e9s da inova\u00e7\u00e3o tecnol\u00f3gica, a IT Tech BuZ \u00e9 o seu parceiro para alcan\u00e7ar o sucesso data-driven.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; 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font_style=&#8221;p&#8221; text_color=&#8221;#ffffff&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; font_size=&#8221;1.05vw&#8221; font_line_height=&#8221;1.6&#8243; text_content=&#8221;O parceiro para fazer crescer o seu neg\u00f3cio!&#8221; font_size_tablet=&#8221;16&#8243;][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; 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bottom_margin_phone=&#8221;40&#8243; column_element_spacing=&#8221;0px&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; advanced_gradient_angle=&#8221;0&#8243; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;small_desktop&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in-from-bottom&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; gradient_type=&#8221;default&#8221; delay=&#8221;150&#8243;][vc_column_text css=&#8221;.vc_custom_1663610722457{margin-bottom: 10px !important;}&#8221;]\n<h4>Morada<\/h4>\n[\/vc_column_text][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; font_size=&#8221;1.05vw&#8221; font_line_height=&#8221;1.6&#8243; text_content=&#8221;Rua Henrique Paiva Couceiro, 10&#8243; font_size_tablet=&#8221;16&#8243;][\/split_line_heading][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; mobile_content_alignment=&#8221;inherit&#8221; link_target=&#8221;_self&#8221; font_size=&#8221;1.05vw&#8221; font_line_height=&#8221;1.6&#8243; text_content=&#8221;2700-453 Amadora&#8221; font_size_tablet=&#8221;16&#8243;][\/split_line_heading][split_line_heading animation_type=&#8221;line-reveal-by-space&#8221; font_style=&#8221;p&#8221; line_reveal_by_space_text_effect=&#8221;none&#8221; content_alignment=&#8221;default&#8221; 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Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>ma<span class=\"apbct-blur\">*******<\/span>@<span class=\"apbct-blur\">*******<\/span>uz.com<\/span>&#8221; font_size_tablet=&#8221;16&#8243;][\/split_line_heading][vc_column_text][\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;2%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; advanced_gradient_angle=&#8221;0&#8243; overlay_strength=&#8221;1&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;mountains&#8221; gradient_type=&#8221;default&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243;&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":1950,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20030","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/pages\/20030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=20030"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/pages\/20030\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/pages\/1950"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=20030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}