{"id":2802,"date":"2023-10-06T15:42:34","date_gmt":"2023-10-06T15:42:34","guid":{"rendered":"https:\/\/ittechbuz.com\/2023\/10\/06\/entendiendo-las-referencias-en-google-analytics-4-una-guia-para-profesionales-de-marketing\/"},"modified":"2026-10-09T15:47:44","modified_gmt":"2026-10-09T15:47:44","slug":"entendiendo-las-referencias-en-google-analytics-4-una-guia-para-profesionales-de-marketing","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/es\/2023\/10\/06\/entendiendo-las-referencias-en-google-analytics-4-una-guia-para-profesionales-de-marketing\/","title":{"rendered":"Entendiendo las Referencias en Google Analytics 4: Una Gu\u00eda para Profesionales de Marketing"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#what-is-it-about\">What is it about? ????<\/a><\/li><li><a href=\"#main-points\">Main Points<\/a><\/li><li><a href=\"#pros\">Pros<\/a><\/li><li><a href=\"#cons\">Cons<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 class=\"wp-block-heading\" id=\"what-is-it-about\"><strong>What is it about? ????<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">This article is essential reading for website owners operating across multiple domains, such as a primary customer website and a separate shopping-cart domain. It explores the nuances of Google Analytics 4 (GA4) and its approach to managing referral traffic. In the digital world, referrals are the segments of traffic that arrive at your site from an external source, like a third-party domain.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"main-points\"><strong>Main Points<\/strong><\/h3>\n\n<h2 class=\"wp-block-heading\" id=\"referral-traffic\"><strong>Referral Traffic<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">GA4 has the capability to automatically identify the source of traffic just before it reaches your website. This data is then presented as referral-traffic sources in your analytics reports. Specifically, for session-based metrics, look at the acquisition traffic source report; for user-based metrics, focus on the user acquisition report. Remember, the user is tagged with their first source.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"filtering-referrals\"><strong>Filtering Referrals<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">GA4 enables you to establish conditions to exclude certain domains whose traffic you do not wish to classify as referrals. When these conditions are met, GA4 appends the ignore_referrer=true parameter to the event.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"common-uses\"><strong>Common Uses<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">There are situations where you may prefer not to label traffic as referrals. These include interactions with third-party payment processors like PayPal, Stripe, or SIBS, as well as website-managed activities such as password recovery.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"example-retail-e-commerce-a-user-journey\"><strong>Example: Retail E-commerce a user journey<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Consider a user who lands on a product page, adds an item to the cart, and then proceeds to checkout. The user is then directed to a payment gateway domain (e.g., PayPal, Stripe, SIBS) to complete the transaction. If these domains are not listed in Google Analytics&#8217; unwanted referrals, they will be counted as referrers for a conversion, skewing the actual source of the session traffic. This could lead to misguided user acquisition strategies and incorrect attribution.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"self-referral\"><strong>Self-Referral<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">GA4 is configured not to label traffic as a referral if it originates from your own domains or is part of a cross-domain measurement setup. We will write about this topic in near future.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"configuration\"><strong>Configuration<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">To manage unwanted referrals, you&#8217;ll need Editor role access. Additionally, you can set up to 50 unwanted referrals per data stream, or per website if you choose to configure one for each data stream.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"manual-control\"><strong>Manual Control<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">For more nuanced control, you can manually set the ignore_referrer=true parameter for specific events or pages. This is an advanced feature that should be used cautiously.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"pros-and-cons\"><strong>Pros and Cons<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"pros\"><strong>Pros<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Data Accuracy: Excluding irrelevant referrals improves the accuracy of your traffic source data, providing a clearer picture from landing page to transaction completion.<\/p>\n\n<p class=\"wp-block-paragraph\">Focused Analysis: This feature allows you to concentrate on significant referral sources, aiding in more effective decision-making.<\/p>\n\n<p class=\"wp-block-paragraph\">Customization: GA4 offers the flexibility to manually adjust the ignore_referrer parameter for specific events.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"cons\"><strong>Cons<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">Complexity: A comprehensive understanding of GA4 is required, and you may need Editor role access.<\/p>\n\n<p class=\"wp-block-paragraph\">Risk of Data Loss: Incorrectly configuring the ignore_referrer parameter could result in the loss of valuable traffic source data.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"recommendations\"><strong>Recommendations<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Understanding and effectively managing referral traffic is vital for accurate data analysis and informed decision-making. The ability to filter out unwanted referrals in GA4 is a powerful tool but should be used carefully to avoid data loss.<\/p>\n\n<p class=\"wp-block-paragraph\">By grasping these aspects of GA4, marketers and decision-makers can make more informed choices that align with their business objectives.<\/p>\n\n<p class=\"wp-block-paragraph\">For further information, refer to the Google Analytics Support Page. <a href=\"https:\/\/support.google.com\/analytics\/answer\/10327750?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/10327750?hl=en<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For Consulting and tailored training needs, feel free to contact us and book free consultation.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>________________________________________<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This guide aims to provide a understanding of referral traffic and implications about wrong \/absent configuration in GA4, helping marketers and decision-makers make data-driven decisions with data quality.<\/strong><\/p>\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2713 post type-post status-publish format-standard has-post-thumbnail category-google-analytics-4-digital-analytics-en category-digital-analytics-en category-understand-ga4 tag-consejos-y-trucos tag-ga4-es\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><figure class=\"wp-block-post-featured-image\"><a 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los Informes de Datos en Google Analytics 4<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post post-5072 post type-post status-publish format-standard category-data-driven-digital-analytics-en\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/ittechbuz.com\/es\/2025\/12\/23\/propensity-driven-e-commerce-turning-ga4-data-and-crm-enrichment-into-higher-value-customers\/\" target=\"_self\">Propensity-Driven E-commerce: Turning GA4 Data and CRM Enrichment into Higher-Value Customers<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><li class=\"wp-block-post 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target=\"_self\">Desaf\u00edos para 2025 en el Marketing Basado en Datos<\/a><\/h2><\/div>\n<\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics referencias <\/p>\n","protected":false},"author":3,"featured_media":2797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207,236,199,237,235,238],"tags":[226,219,218,213,227],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-analytics-4-digital-analytics-en","category-analitica-digital-es-2","category-digital-analytics-en","category-digital-marketing-es","category-google-analytics-4-es-2","category-marketing-analytics-es","tag-consejos-y-trucos","tag-data-driven-marketing-es","tag-digital-marketing-es","tag-ga4-es","tag-google-analytics-4-es"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/comments?post=2802"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2802\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/media\/2797"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/media?parent=2802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/categories?post=2802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/tags?post=2802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}