{"id":2774,"date":"2023-09-18T10:38:30","date_gmt":"2023-09-18T10:38:30","guid":{"rendered":"https:\/\/ittechbuz.com\/2023\/09\/18\/como-funcionan-las-conversiones-en-ga4\/"},"modified":"2026-09-27T00:06:20","modified_gmt":"2026-09-27T00:06:20","slug":"como-funcionan-las-conversiones-en-ga4","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/es\/2023\/09\/18\/como-funcionan-las-conversiones-en-ga4\/","title":{"rendered":"C\u00f3mo funcionan las Conversiones en GA4"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#heres-a-detailed-explanation-of-conversions-in-google-analytics-4\">Here&#8217;s a detailed explanation of conversions in Google Analytics 4:<\/a><\/li><li><a href=\"#what-are-conversions-in-ga-4\">What are Conversions in GA4?<\/a><\/li><li><a href=\"#how-to-set-up-conversions-in-ga-4\">How to Set Up Conversions in GA4:<\/a><\/li><li><a href=\"#conversions-reporting\">Conversions Reporting:<\/a><\/li><li><a href=\"#comparing-conversions-across-segments\">Comparing Conversions Across Segments:<\/a><\/li><li><a href=\"#value-driven-conversions\">Value-driven Conversions:<\/a><\/li><li><a href=\"#flexibility-with-conversion-attribution\">Flexibility with Conversion Attribution:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics 4 (GA4)<\/strong> introduced a more flexible and user-centric way of measuring user interactions compared to Universal Analytics (UA). One of the significant changes was in the way conversions (or what were previously known as \u00abgoals\u00bb in UA) are defined and tracked<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"heres-a-detailed-explanation-of-conversions-in-google-analytics-4\">Here&#8217;s a detailed explanation of conversions in Google Analytics 4:<\/h3>\n\n<h3 class=\"wp-block-heading\" id=\"what-are-conversions-in-ga-4\">What are Conversions in GA4?<\/h3>\n\n<p class=\"wp-block-paragraph\">In GA4, conversions refer to any valuable user actions on your website or app. These can be anything from a user making a purchase, signing up for a newsletter, downloading an ebook, or any other action that&#8217;s valuable to your business.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><em>\u00abConversions can be counted for each time they happen or only one time for each session like on Universal Analytics.\u00bb<\/em><\/strong><\/p>\n\n<h3 class=\"wp-block-heading\" id=\"how-to-set-up-conversions-in-ga-4\">How to Set Up Conversions in GA4:<\/h3>\n\n<p class=\"wp-block-paragraph\">In GA4, any event can be marked as a conversion. This is different from UA, where only specific goals could be defined as conversions.<\/p>\n\n<p class=\"wp-block-paragraph\">To set up a conversion:<\/p>\n\n<ol class=\"wp-block-list\" style=\"list-style-type:1\">\n<li>Go to your GA4 property.<\/li>\n\n\n\n<li>Click on \u00abEvents\u00bb under the \u00abConfigure\u00bb section.<\/li>\n\n\n\n<li>Locate the event you want to mark as a conversion and click on it.<\/li>\n\n\n\n<li>Toggle the \u201cMark as conversion\u201d switch.<\/li>\n\n\n\n<li>Your event is now tracked as a conversion.<\/li>\n<\/ol>\n\n<h3 class=\"wp-block-heading\" id=\"conversions-reporting\"><strong>Conversions Reporting:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">You can find data on your conversions in various parts of the GA4 interface.<\/p>\n\n<p class=\"wp-block-paragraph\">The \u00abLife Cycle\u00bb reports will show conversion data in the context of the user journey, from acquisition to engagement and finally to conversion.<\/p>\n\n<p class=\"wp-block-paragraph\">The \u00abUser\u00bb reports help you understand more about the audience converting on your site.<\/p>\n\n<p class=\"wp-block-paragraph\">The \u00abEvents\u00bb reports show detailed data about the conversion events you&#8217;ve marked.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"comparing-conversions-across-segments\"><strong>Comparing Conversions Across Segments:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">One of the powerful features in GA4 is the ability to quickly compare conversions across user segments. You can create segments based on various parameters and then see how different groups of users convert.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"value-driven-conversions\"><strong><em>Value-driven Conversions:<\/em><\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">In GA4, you can assign a monetary value to your conversions. This helps you quantify the impact of conversions on your business. It&#8217;s especially useful when analyzing return on ad spend or the overall value of your traffic.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"flexibility-with-conversion-attribution\"><strong>Flexibility with Conversion Attribution:<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">GA4 introduces a more flexible approach to attribution. It allows for more sophisticated attribution models that can account for multiple touchpoints in a user&#8217;s conversion journey, unlike UA&#8217;s last-click model.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Source:<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/analytics\/answer\/13672281\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/13672281<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">Need training ?<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ittechbuz.com\/es\/servicos\/formacion\/formacion-google-analytics-4\/\" target=\"_blank\" rel=\"noreferrer noopener\">See our training in Google Analytics 4<\/a><\/div>\n<\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n<p class=\"wp-block-paragraph\"><strong><em>People like you are reading:<\/em><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n<ul class=\"wp-block-latest-posts__list is-grid wp-block-latest-posts is-layout-flow wp-block-latest-posts-is-layout-flow\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/es\/2025\/12\/23\/propensity-driven-e-commerce-turning-ga4-data-and-crm-enrichment-into-higher-value-customers\/\">Propensity-Driven E-commerce: Turning GA4 Data and CRM Enrichment into Higher-Value Customers<\/a><div class=\"wp-block-latest-posts__post-excerpt\"><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Working on data Personas\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-150x150.jpg 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-500x500.webp 500w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-350x350.webp 350w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-1000x1000.webp 1000w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2025\/01\/pexels-canvastudio-3194521-800x800.webp 800w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/es\/2025\/01\/10\/el-framework-idira-un-enfoque-basado-en-datos-para-la-creacion-de-buyer-personas-en-marketing\/\">El Framework IDIRA: Un Enfoque Basado en Datos para la Creaci\u00f3n de Buyer Personas en Marketing<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Using Your Data to Craft Your Personas En el panorama actual del marketing, la creaci\u00f3n de buyer personas precisas y \u00fatiles es una herramienta clave para segmentar y alcanzar audiencias&#8230;<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Hands\" style=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-150x150.jpg 150w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-100x100.webp 100w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-140x140.webp 140w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2024\/12\/hands-20333_640-350x350.webp 350w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" title=\"\"><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/ittechbuz.com\/es\/2024\/12\/29\/desafios-para-2025-en-el-marketing-basado-en-datos\/\">Desaf\u00edos para 2025 en el Marketing Basado en Datos<\/a><div class=\"wp-block-latest-posts__post-excerpt\">Desaf\u00edos para 2025 en el Marketing Basado en Datos Introducci\u00f3n: Desaf\u00edos de Marketing para 2025 La econom\u00eda en 2025 promete ser m\u00e1s desafiante y competitiva que nunca. 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Businesses that prioritise achieving tangible results often&#8230;<\/div><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) introduced a more flexible and user-centric way of measuring user interactions compared to Universal Analytics (UA). One of the significant changes was in the way conversions&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199,207],"tags":[226,218,213,227],"class_list":["post-2774","post","type-post","status-publish","format-standard","has-post-thumbnail","category-digital-analytics-en","category-google-analytics-4-digital-analytics-en","tag-consejos-y-trucos","tag-digital-marketing-es","tag-ga4-es","tag-google-analytics-4-es"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/comments?post=2774"}],"version-history":[{"count":1,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2774\/revisions"}],"predecessor-version":[{"id":20109,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2774\/revisions\/20109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/media\/2771"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/media?parent=2774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/categories?post=2774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/tags?post=2774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}