{"id":2701,"date":"2023-09-06T21:09:04","date_gmt":"2023-09-06T21:09:04","guid":{"rendered":"https:\/\/ittechbuz.com\/?p=2701"},"modified":"2026-09-15T02:11:37","modified_gmt":"2026-09-15T02:11:37","slug":"entendiendo-google-analytics-4-ga4-puedes-modificar-dimensiones-y-metricas-en-informes-estandar","status":"publish","type":"post","link":"https:\/\/ittechbuz.com\/es\/2023\/09\/06\/entendiendo-google-analytics-4-ga4-puedes-modificar-dimensiones-y-metricas-en-informes-estandar\/","title":{"rendered":"Entendiendo Google Analytics 4 (GA4): Puedes modificar dimensiones y m\u00e9tricas en informes est\u00e1ndar"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n<p class=\"wp-block-paragraph\">Understanding the importance of customizing reports in Google Analytics 4 is crucial for targeted data analysis tailored to your business needs. Indeed, you can modify the dimensions and metrics displayed in the Traffic Acquisition report. However, the approach you take to do this can have significant implications.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"486\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image.png\" alt=\"\" class=\"wp-image-2703\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image.png 895w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image-300x163.png 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/image-768x417.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Pros and Cons of Modifying the Original Report:<\/h3>\n\n<p class=\"wp-block-paragraph\"><strong>Pros<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Customisation:<\/strong> Allows for analysis more aligned with the specific KPIs of your company.<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> Makes it easier to locate critical metrics without having to sift through generic reports.<\/li>\n\n\n\n<li><strong>Competency:<\/strong> Once you gain more experience, you can save time by updating the original report.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Cons<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Risk of Error: Changing the original report could result in the loss of data or insights if poorly managed.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Complexity: Unless you have deep knowledge of GA4, modifying the original can be risky.<\/li>\n\n\n\n<li>Collaboration: Other team members using the same report may be adversely affected by the changes.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Recommendations<\/strong><\/h3>\n\n<p class=\"wp-block-paragraph\">If you are a less experienced user or wish to preserve the original format, best practice would be to create a new version of the report. This will allow you to experiment with different metrics and dimensions without altering the base report that others may be using.<\/p>\n\n<p class=\"wp-block-paragraph\">For more experienced professionals who are confident in their understanding of the metrics, modifying the original report could be a more efficient option, as long as it&#8217;s done cautiously.<\/p>\n\n<h3 class=\"wp-block-heading\">Initial Steps<\/h3>\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the reports menu and select \u00abTraffic Acquisition\u00bb.<\/li>\n\n\n\n<li>Look for the pencil icon to edit the report. (Note: If the icon is not visible, you likely do not have the permissions to edit the report). (See image below)<\/li>\n<\/ol>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1230\" height=\"448\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1.png\" alt=\"picture from Google Analytics 4  traffic acquistion\" class=\"wp-image-2679\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1.png 1230w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1-300x109.png 300w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1-1024x373.png 1024w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step1-768x280.png 768w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><figcaption class=\"wp-element-caption\">Step 1<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">In the subsequent step, based on what&#8217;s selected in the image from step 2, we can view the dimensions and metrics that are currently set. This view will inform the metrics we choose to select or modify.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"305\" height=\"744\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step2.png\" alt=\"\" class=\"wp-image-2682\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step2.png 305w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step2-123x300.png 123w\" sizes=\"auto, (max-width: 305px) 100vw, 305px\" \/><figcaption class=\"wp-element-caption\">Step 2<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Caution: Avoid Altering the \u00abReport Template\u00bb Connection<\/p>\n\n<p class=\"wp-block-paragraph\">Note that while making modifications to dimensions and metrics, exercise caution to ensure that you do not alter the connection to the \u00abReport Template.\u00bb Doing so could have significant consequences, impacting the standardisation and consistency of your reporting framework.<\/p>\n\n<p class=\"wp-block-paragraph\">In the next step, we have the option to remove or rearrange the order of the metric columns for better visualisation.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"311\" height=\"909\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step3.png\" alt=\"\" class=\"wp-image-2685\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step3.png 311w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step3-103x300.png 103w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><figcaption class=\"wp-element-caption\">Step 3<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">In step 4, we can either type in the desired metric or scroll through the list until we find the metric we want to include. In this case, pay close attention to the specific metric you select, such as session conversion rate, bounce rate, etc.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"307\" height=\"919\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step4.png\" alt=\"\" class=\"wp-image-2688\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step4.png 307w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/step4-100x300.png 100w\" sizes=\"auto, (max-width: 307px) 100vw, 307px\" \/><figcaption class=\"wp-element-caption\">Step 4<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\"><br \/>In the following step, after clicking the &#8216;Apply&#8217; button, we have the option to save the configuration we&#8217;ve made. We can either save it as a new report or save the changes to the current report. (Remember the initial note: \u00abExercise caution when saving your changes. Generally, it&#8217;s advised to save as a new report to avoid altering the original, unless you have extensive experience.\u00bb)<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"457\" height=\"261\" src=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/final-step6.png\" alt=\"\" class=\"wp-image-2691\" title=\"\" srcset=\"https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/final-step6.png 457w, https:\/\/ittechbuz.com\/wp-content\/uploads\/2023\/09\/final-step6-300x171.png 300w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><figcaption class=\"wp-element-caption\">Step 5<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Takeway from Google Analytics 4 Standard Reports<\/h2>\n\n<p class=\"wp-block-paragraph\">So, we&#8217;ve learned that <strong>Google Analytics 4<\/strong> reports can be modified, and these changes will be uniform for all users in the standard edition. In the paid version (<strong>Google Analytics 4 360<\/strong>), it&#8217;s possible to have custom menus, allowing for tailored views depending on the type of user function.<\/p>\n\n<p class=\"wp-block-paragraph\">references : <a href=\"https:\/\/support.google.com\/analytics\/answer\/13943871?hl=en&amp;ref_topic=13818299&amp;sjid=9488098302275579131-EU\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/13943871?hl=en&amp;ref_topic=13818299&amp;sjid=9488098302275579131-EU<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ittechbuz.com\/en\/2023\/08\/24\/understanding-google-analytics-4-ga4-key-differences-and-updates-in-user-traffic-reporting\/\" data-type=\"post\" data-id=\"2648\"><em><strong>Article of this series Google Analytics Tips and Tricks <\/strong><\/em><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">For <strong><a href=\"https:\/\/ittechbuz.com\/en\/servicos\/training\/google-analytics-4-training\/\" data-type=\"page\" data-id=\"2573\">Google Analytics 4<\/a><\/strong> Training please contact us<\/p>\n\n<p class=\"wp-block-paragraph\">Register for  <a href=\"https:\/\/ittechbuz.com\/en\/servicos\/consultoria-e-implementacao\/quick-audit-google-analytics-4\/\" data-type=\"page\" data-id=\"2593\">Google Analytics Free Quick Audit<\/a> <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-2713 post type-post status-publish format-standard has-post-thumbnail category-google-analytics-4-digital-analytics-en category-digital-analytics-en category-understand-ga4 tag-consejos-y-trucos tag-ga4-es\">\n\n<div class=\"wp-block-columns 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Indeed, you can modify the dimensions and metrics&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[226,227],"class_list":["post-2701","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-analytics-4-digital-analytics-en","tag-consejos-y-trucos","tag-google-analytics-4-es"],"_links":{"self":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":0,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/media\/2697"}],"wp:attachment":[{"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ittechbuz.com\/es\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}