IT TECH BUZ
Living in the digital age, IT Tech BuZ is a brand/idea directly associated with technology, with the purpose of sharing knowledge about digital channels and developing customer support initiatives, promoting different business areas and increasing their respective investments. The name comes from IT Tech, from information technology, and BuZ, as a form of allusion to business. If creating BuzZ is positive, what we really want is to communicate, share knowledge and open awareness to digital marketing. IT Tech BuZ is a consulting company specialized in Corporate Analytics & Metrics projects and services. Adepts of certain maxims, our motto is: "It is necessary to measure to manage and decide." Being necessary to "Measure to manage digital marketing", we also resorted to the English sentence: "Make Smart decisions with Analytics" Currently, with the evolution and digital maturity, we chose to elect the following maxim: "Tying good Data with Decisions", i.e., only with quality data, it is possible to make the best decision.
We define as our main goals:
that companies make good use of the various tools of digital marketing
that measurement and analysis allow you to improve the effectiveness of digital marketing, through the creation of Digital Analytics analysis models
Digital Marketing Analyst | Google Analytics Expert| Digital Outcomes Specialist|
Founder and Senior Partner of IT Tech BuZ, a consulting firm specializing in Corporate Analytics & Metrics projects and services related to the digital industry. He has extensive experience in training, consulting and implementation of projects associated with the analysis and measurement component of digital marketing.
Graduated from the University of British Columbia with the "Achieving Award of Web Analytics", he is also certified by the Google Analytics Academy as "Analytics Individual Certified" since 2010. Guest speaker in several seminars, conferences and workshops on the topic of digital marketing measurement and best practices in analytics and monitoring. Guest lecturer as an expert for the Google Analytics Lab and Clickstream Analysis modules, among others related to digital business. In the most recent projects in this area, we have been leading and sharing knowledge with several companies, brands and organizations, namely: ANACOM, Brisa, Via Verde, Media Capital Digital (TVI, TVI24, Maisfutebol, TVI Player), BMW Finance, Montepio Crédito, Hyundai, Prosegur, TOP Atlântico, among others.