Migration to Google Analytics 4 (GA4)

The migration to Google Analytics 4 (GA4) represents a significant evolution in web and mobile data analysis. GA4 introduces a new approach to how data is collected, analyzed, and handled, placing renewed emphasis on user privacy and regulatory compliance..

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Google Analytics 4 and the previous version.

Unlike previous versions of Google Analytics, which were based on sessions and pageviews, GA4 is event-driven. This allows for unprecedented flexibility in tracking user behavior, giving marketing professionals a deeper and more nuanced understanding of the user journey.

Furthermore, GA4 is built with a focus on user privacy, offering more robust features for IP anonymization and data exclusion, in line with privacy standards like the GDPR in the European Union

Another important aspect of GA4 is its integration capability with Google Cloud’s BigQuery, offering unprecedented data processing and analysis power.

Small-sized websitesMicro e Pequenas Empresas
			 € 99 
			A partir de

Websites of medium sizeIndicado PME's
			 € 99 
			A partir de

Websites of greater complexityMédias e Grandes Empresas
			 € 99 
			A partir de

In summary, the migration to Google Analytics”

For all these reasons, migrating to GA4 is a critical shift for companies and marketing professionals who aim to continue optimizing and refining their data-driven digital marketing strategies. The transition to GA4 might require an initial learning curve, but the investment in understanding and implementing this new tool will pay off in the long run.

Do not forget that your Google Ads campaigns will no longer be fed via Google Analytics Universal Edition, being only possible through Google Analytics 4, or by inserting a Google Ads tag.

Other resources not to forget: Google Analytics 4 Training

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migration to Google Analytics 4