Analyze and Execute.
Consulting and Implementation focuses on planning for management to be able to make decisions with the highest possible quality. In this sense, we will have to perform a post audit of the installed Google Analytics.
The steps required to install Google Analytics are as follows:
Type of website by purpose: online store; ecommerce (simple or complex); lead generation; customer support; blog.
What data-points do we want to have as actionable information?
How to manage advertising (Adwords, Facebook among others)
What main and secondary objectives (depending on the type of website) need to be configured?
Recomendations
In the case of online store installations, we can include categories and subcategories that help us evaluate online behavior.
You should not make personal data available on the Internet (e.g. email, IP, phone number, name, among others).
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