Digital Analytics

Digital Analytics is very important in digital marketing, IT Tech BuZ implements web analytics to optimize the effectiveness of digital marketing and develop customer support initiatives.

“Measuring is essential to managing”

This is our motto. If you want to improve your results, please contact us. We promise to answer the following questions:

  • How much is the cost of acquiring new customers?
  • What is the contribution of your website to total sales?
  • Is the website support area decreasing operating costs?
  • Where are you in terms of Digital Analytics maturity?


Our definition of Digital Analytics:

The analysis of metrics and performance indicators that, along with best practices in online and offline marketing, allows you to drive increased revenue, reducing the cost of each sale and meeting your proposed goals.

The definition given by Avinash Kaushik, author of Web Analytics 2.0

Digital analytics is the analysis of qualitative and quantitative data […] to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).


Which KPIs to monitor are important for your business?
Digital Marketing Analytics helps you make informed decisions!

Know more


Configure and install Digital Analytics tools (in particular Google Analytics and Google Tag Manager)

Know more

talk with us! 

talk with us! 

talk with us! 

The partner to expand your business!


Rua Henrique Paiva Couceiro, 10

2700-453 Amadora


Contact us

T: +351 308 803 293


© 2024 IT TECH BUZ