Effective campaign measurement is a common challenge for many companies (1), particularly due to the…
jcunhaAugust 25, 2024
Understanding Customer Data Platforms (CDPs):Addressing Key Challenges:Consolidating Data Points:Integration and Machine Learning:Data Activation and Multi-Channel…
jcunhaNovember 10, 2023
IntroductionSegments in GA4Audiences in GA4Conclusion Introduction In the modern marketing ecosystem, understanding and acting upon…
jcunhaOctober 31, 2023
1. Sophisticated Segmentation and Personalisation:2. In-depth Analysis and Superior Understanding: 3. Competitive Distinction: 4. Impact…
jcunhaOctober 23, 2023
How Cross-Domains measurement help us unite customer journeyBenefitsTake in consideration.Key FeaturesCookies and IDsSetup via AdminVerificationTroubleshootingHow…
jcunhaOctober 16, 2023
The "Supposedly Unnecessary" Decision-Making Targeting the "Ideal" AudienceMeasuring ROI Like a Pro Google Analytics 4…
jcunhaOctober 7, 2023
Here's a detailed explanation of conversions in Google Analytics 4:What are Conversions in GA4?How to…
jcunhaSeptember 18, 2023
By pivoting the focus from the tools to the business outcomes they can achieve, companies…
jcunhaSeptember 12, 2023
