IT Tech BuZ implements Digital Analytics to optimize effectiveness of digital channel content and develop customer satisfaction initiatives, measuring and analyzing so you can make informed decisions.

Learn more about our Solutions for Data Driven Marketing

Website & App Measurement

This is the first step! Knowing what we are measuring !
Are we measuring the intended goals?
Are measurement plans implemented and documented ?

Reports & Insights

At this stage, the KPIs, in accordance with the measurements taken on the website and app, will allow us to understand the journey of the potential customer, the customer, and the business reality and the objectives that we want to improve

Data Integration

Data integration allows for data enrichment, which will enable us to offer more personalization to the customer and potential customer, as we will be able to build better audiences.

Artificial Intelligence

Artificial Intelligence, and particularly Machine Learning (ML), will enable the development of more effective strategies to reduce churn and increase the value of the customer to the organization. Implement and monitor business and digital marketing investment indicators, and more!

Consulting & Implementation

You need support in making marketing investment decisions and in activating customers and potential customers. In addition to support, you need the implementation to be carried out in a way that protects your investment!

  • Information necessary for decision-making
  • Quality Data, to ensure quality in decision-making
  • Implementation to obtain the information necessary for decision-making
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Data-Driven Marketing Services

In a world where information and knowledge are precious resources, the ability to organize, analyze, and draw conclusions based on data takes on crucial importance. If you are a digital marketing professional and are looking to take your strategy to the next level, we have the solution that will allow you to go further: our consulting, implementation, and training services to accompany you in these disruptive and exciting times, but which have a demanding degree of complexity.


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Training is an indispensable topic for organizations aiming to be in the leading group.

The training we provide is suitable for individuals and organizations that understand the value of measurement and the knowledge of data allows them to make smarter decisions, as they have more data and also have human resources with the appropriate training for the organization to have a ‘data-driven’ culture.

Training in analytical tools (Google Analytics 4, Google Tag Manager, Looker Studio)


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Data-driven Marketing image with a laptop and a tablet

Implementing a Data-Driven Marketing Strategy

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Implementing a Data-Driven Marketing Strategy To successfully implement a data-driven marketing strategy, businesses should follow these steps: 1. Define Objectives: Set up clear marketing goals aligned with business aims, such…

Data-driven and AI in Marketing to overcome 3rd party cookies

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Data-driven Marketing and AI in Marketing are required to stay competitive! Implementing data-driven marketing strategies is essential for modern businesses aiming to stay competitive. According to BCG “Brands that have…
An image of a laptop screen with a digital dashboard emerging from the screen in a 3D perspective, angled toward the viewer. The dashboard displays various graphs and data visualizations, giving the impression of extending into the viewer's space. The laptop is placed on a desk in a well-lit room, with the focus on the screen and the dashboard. The user's hands are visible, one pointing at the dashboard. Include a logo of 'IT Tech Buz' on the laptop screen, prominently displayed.

Data-driven Marketing Management in e-commerce

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Data-driven Marketing management in e-commerce involves using data-driven strategies to attract, retain, and engage customers. Here is a comprehensive guide on why it is important, where to start, and what…

The Shift to Data-Driven Marketing Management

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In today's fast-paced and competitive business world, relying on intuition and guesses no longer cuts it for marketing success. Due to high investments and the need to achieve marketing goals…

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