Training Courses

Google Analytics Screen Shot

Google Analytics Training

Google Analytics is a very powerful tool and if is configured properly, can give valuable information that will contextualize the decisions you will make, in this way you can assess if your digital strategy is on a good path in all different communication channels that is attracting and impacting our audience in the way that we can achieve our goals

The training courses offer a fast path to acquire knowledge, along with the experience of our senior trainer Jorge Cunha. We opted for the Workshop format so that training has a balance between theory and practice.

Our approach was based on the in-depth knowledge of the digital business and the Google Analytics tool and the implementations we have made in national reference clients such as (Media Capital Digital, ANACOM, Delta Q, Brisa, Montepio Crédito, etc)

This way we design Google Analytics formations in 3 levels:

Workshop Google Analytics  from A to Z 

Google Analytics Training Program Hands-on:

  • History and evolution of Web Analytics tools
  • Types of websites (lead generation, e-commerce, support, rich media)
  • How tracking works and how a page is measured in Google Analyt
  • Configure Google Tag Manager to track pageviews
  • Google Analytics platform overview
  • Co-creation of links to campaigns and for communication actions in different media (Facebook, Twitter, Email, etc.).
  • The configuration in Google Analytics (Account, Users, Properties, Views, Goals)
  • Standard Reports
  • Dashboards
  • Basic and Advanced Segments


- Workshop Google Analytics for eCommerce

People who already have a basic knowledge of the tool, ideal for people who want to be able to analyze and setup ecommerce,

more information about the details of the Google Analytics Level II Workshop Training

Training Program Google Analytics Hands-on:

What is e-commerce in Google Analytics
  • Measurement Plan
  • Configurations to develop for enhanced e-commerce
  • Sales Funnel
  • Shopping cart
  • Goals
  • Online store implementation with Google Tag Manager
  • Google Tag Manager setup:
    • Print, Click and Product Detail
    • Add to cart
    • Shopping cart
  • Demo Store setup for Google Analytics with Google Tag Manager
  • Test Settings
  • Use Enhanced Ecommerce advanced features in Google Analytics for remarketing and realize user behavior
  • Different types of configuration with and without plugins how to proceed
  • Store evolution analysis reports with marketing campaigns

- Workshop Google Analytics III Google Tag Manager Training

People who already have a high knowledge of the tool, ideal for people who want to be experts in this area, or be marketing analysts,

more information about the details of the Google Analytics Level III Workshop Training

  • Overview of Google Tag Manager which is the basis of Google Analytics
  • Advanced implementations:
  • Events via Google Tag Manager
  • Social sharing events
  • Submission events and click on links and buttons
  • Implement Custom Dimensions
  • Analysis of data and reports by Google Data Studio

P.S: Should contact us by email to if you have any doubt


Jorge Cunha

Founder and Senior Partner of IT Tech BuZ, a consultancy specializing in the design and rendering of Corporate Analytics & Metrics services related to the digital industry. Invited lecturer at the European University for the Google Analytics module, enrolled in the Executive Master in Digital Marketing. In his most recent projects in this area, he has been leading and sharing knowledge with several companies, brands and organizations, namely: ANACOM, Delta Q, Brisa, Via Verde, Media Capital Digital, Montepio Crédito, among others



Vânia Oliveira

Digital Marketing Specialist

Loved it and recommend it. The trainer's taste for the area is contagious and his support and encouragement after training is very good!

André Novais de Paula

Digital Strategist | Speaker | Trainer /// Direct Marketing | Digital Marketing | Email Marketing

An essential training for those who want to improve their knowledge in Google Analytics.
Jorge Cunha is undoubtedly a great specialist in this area and can in a very natural way explain the concepts, the platform, the methodologies,
the strategies and illustrate everything with real examples. I highly recommend the work of this professional

Daniel Sousa

Digital Marketing - Communication - Project Management

Had great expectations about the workshop and were exceeded. I learned a lot and even though I already have some bases in Analytics, I felt that I have developed a lot and that will be a great help in my work.

Pedro Cardão Pinto

Web and Mobile Data Analyst | SEO & CRO Expert

In an era in which digital dominates the market, it is practically impossible not to measure the actions we do, having analytics knowledge is crucial to getting to know our customers and making decisions only by basing the needs of the business with those of the clients, we will be able to offer the best value proposition and consequently grow in a sustained and grounded manner.

André Carvalho

Digital Marketing Manager at Hyundai Portugal

A very good balance between theory and practice. Excellent training!

Sandra Martins

Marketing and Communication Specialist at NOESIS Portugal

The workshop was very interesting, my knowledge increased a lot on Google Analytics and motivated me to continue to explore this topic.

Raul Martins

Digital Marketing | PPC: Google Adwords & Facebook Ads & Linkedin Ads | SEO | Web Analytics

A mandatory training for those who use Google Analytics and want to deepen the knowledge in the area. Jorge is a specialist in the field and always very available to help solve specific cases. I recommend!

Olga Ferrão

Marketing e Innovation

In my opinion this workshop is well organized and structured, with contents that allow you to update knowledge and acquire other very important ones.

Márcio Filipe Ferreira Simões

SEO at Bluesoft - Digital Reputation Expertise

Jorge Cunha has proved to be extremely efficient in exposing and evaluating the content of the training, guiding the language, the examples and the practical exercises to a heterogeneous audience.

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