Make Data-driven Marketing decisions inspired by AI

See our Data-Driven Solution Services (Digital Marketing & Business Intelligence)

AI Visibility Measurement: The Executive Rulebook for 2026

Jorge Cunha | AI Search, Agentic Marketing, AI, data-driven | No Comments

How should CMOs measure brand visibility in AI answers across ChatGPT, Claude, and Gemini under the IAB AI visibility measurement standards? Context: In August 2026, the Interactive Advertising Bureau (IAB)…

Agentic Marketing Transformation: How to Build Corporate Intelligence

Jorge Cunha | data-driven | No Comments

What is agentic marketing transformation, how does it solve the CMO say-do gap identified by BCG, and how can mid-market European enterprises move from isolated employee prompting to governed corporate…

three people that are working Marketing Decision

Marketing Decision Throughput: The Real AI Value Driver

Jorge Cunha | data-driven, Agentic Marketing, AI, Conversational AI, IDIRA, Marketing Management | No Comments

Evaluating AI by software licences or headcount cuts fails to show financial return. Real economic value comes from increasing marketing decision throughput, which measures the velocity of commercial choices informed,…

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IT Tech BuZ implements Digital Analytics to optimise the effectiveness of digital channel content and develop customer satisfaction initiatives, measuring and analysing so you can make informed decisions See Our IDIRA Marketing Framework!

Learn more about our IDIRA Marketing data-driven Framework

Website & App Measurement

This is the first step! Knowing what we are measuring !
Are we measuring the intended goals?
Are measurement plans implemented and documented ?

Reports & Insights

At this stage, the KPIs, in accordance with the measurements taken on the website and app, will allow us to understand the journey of the potential customer, the customer, and the business reality and the objectives that we want to improve

Data Integration

Data integration allows for data enrichment, which will enable us to offer more personalization to the customer and potential customer, as we will be able to build better audiences.

Artificial Intelligence

Artificial Intelligence, and particularly Machine Learning (ML), will enable the development of more effective strategies to reduce churn and increase the value of the customer to the organization. Implement and monitor business and digital marketing investment indicators, and more!

Consulting & Implementation

You need support in making marketing investment decisions and in activating customers and potential customers. In addition to support, you need the implementation to be carried out in a way that protects your investment!

Information necessary for decision-making
Quality Data, to ensure quality in decision-making
Implementation to obtain the information necessary for decision-making

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Data-Driven Marketing Services

In a world where information and knowledge are precious resources, the ability to organize, analyze, and draw conclusions based on data takes on crucial importance. If you are a digital marketing professional and are looking to take your strategy to the next level, we have the solution that will allow you to go further: our consulting, implementation, and training services to accompany you in these disruptive and exciting times, but which have a demanding degree of complexity.

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Training

Training is an indispensable topic for organizations aiming to be in the leading group.

The training we provide is suitable for individuals and organizations that understand the value of measurement and the knowledge of data allows them to make smarter decisions, as they have more data and also have human resources with the appropriate training for the organization to have a ‘data-driven’ culture.

Training in analytical tools (Google Analytics 4, Google Tag Manager, Looker Studio)

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