Make Data-driven Marketing decisions inspired by AI

See our Data-Driven Solution Services (Digital Marketing & Business Intelligence)
See our Data-Driven Solution Services (Digital Marketing & Business Intelligence)
See our Data-Driven Solution Services (Digital Marketing & Business Intelligence)

IT Tech BuZ implements Digital Analytics to optimize effectiveness of digital channel content and develop customer satisfaction initiatives, measuring and analyzing so you can make informed decisions.

Learn more about our Solutions for Data Driven Marketing
1

Website & App Measurement

This is the first step! Knowing what we are measuring !
Are we measuring the intended goals?
Are measurement plans implemented and documented ?
2

Reports & Insights

At this stage, the KPIs, in accordance with the measurements taken on the website and app, will allow us to understand the journey of the potential customer, the customer, and the business reality and the objectives that we want to improve
3

Data Integration

Data integration allows for data enrichment, which will enable us to offer more personalization to the customer and potential customer, as we will be able to build better audiences.
4

Artificial Intelligence

Artificial Intelligence, and particularly Machine Learning (ML), will enable the development of more effective strategies to reduce churn and increase the value of the customer to the organization. Implement and monitor business and digital marketing investment indicators, and more!

Consulting & Implementation

You need support in making marketing investment decisions and in activating customers and potential customers. In addition to support, you need the implementation to be carried out in a way that protects your investment!

  • Information necessary for decision-making
  • Quality Data, to ensure quality in decision-making
  • Implementation to obtain the information necessary for decision-making
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Data-Driven Marketing Services

In a world where information and knowledge are precious resources, the ability to organize, analyze, and draw conclusions based on data takes on crucial importance. If you are a digital marketing professional and are looking to take your strategy to the next level, we have the solution that will allow you to go further: our consulting, implementation, and training services to accompany you in these disruptive and exciting times, but which have a demanding degree of complexity.

 

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Training

Training is an indispensable topic for organizations aiming to be in the leading group.

The training we provide is suitable for individuals and organizations that understand the value of measurement and the knowledge of data allows them to make smarter decisions, as they have more data and also have human resources with the appropriate training for the organization to have a ‘data-driven’ culture.

Training in analytical tools (Google Analytics 4, Google Tag Manager, Looker Studio)

 

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IDIRA - Data-driven Framework

Why You Should Use the IDIRA Framework for Data-Driven Marketing?

| IDIRA, data-driven, Marketing Management | No Comments
Understanding the IDIRA Framework for Data-Driven MarketingWhy IDIRA is a Game-Changer for Data-Driven Marketing1. Seamless Integration of Data Sources2. Robust Data Collection Practices3. Actionable Insights through Advanced Analytics4. Comprehensive Reporting…
the photo-realistic illustration to complement your content on data-driven creativity and analytics in marketing. It visually captures the core themes—data trinity, GenAI iteration, agile creative pods, and the IDIRA framework—ensuring your stakeholders immediately grasp the strategic narrative behind each element.

The Convergence of Data-driven Creativity and Analytics

| data-driven, IDIRA | No Comments
Brands that embrace data-driven creativity and analytics consistently outperform their peers. Boston Consulting Group’s research on agile marketing pods demonstrates how testing multiple creative assets against customer segments can dramatically…
illustration of the CMO, marketer, business analyst and CFO reviewing marketing data together in a modern boardroom.

How to Maximise Marketing ROI with the IDIRA Framework?

| IDIRA, data-driven, Marketing Management | No Comments
Question: How to Maximise Marketing ROI with the IDIRA Framework? Should I provide a short answer or a long one? It depends, but we can begin with a small and…
Here is a photorealistic scene that clearly contrasts customers who are leaving with high-value VIP clients receiving personalized attention. Feel free to download and use it in your decks or reports.

CRM Integration to Turn Customer Churn Into an Advantage

| data-driven, IDIRA | No Comments
CRM Integration to Turn Customer Churn Into an Advantage Turning Customer Churn into a Strategic Edge through CRM integration of all channels (online and offline) An executive playbook for CMOS…

Are you passionate about the power of data in marketing? Let’s connect! 

Are you passionate about the power of data in marketing? Let’s connect! 

Are you passionate about the power of data in marketing? Let’s connect! 

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