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Idira.Chat Self Service Marketing Analytics

Self-Service Marketing Analytics: Your Data is Talking. Are You Listening?

Jorge Cunha | AI, data-driven, Digital Analytics, Google Analytics 4, IDIRA, Marketing Management, Paid Search | No Comments

Self-Service Marketing AnalyticsExecutive Summary1. True Self-Service Marketing Analytics (The 'Ease' of Listening)2. Real-Time Answers (The 'Speed' of Listening)3. Deeper Insights (The 'Clarity' of Listening)4. Proving ROI (The 'Value' of Listening)…

Centralised Marketing Insights Image that is conceptual chart that visually illustrates the core message of your article: the transition from siloed "Data Chaos" to the "Centralized Clarity" that IDIRA.chat provides.

Centralised Marketing Insights = IDIRA.chat

Jorge Cunha | data-driven, AI, Google Analytics 4, IDIRA | No Comments

Centralised Marketing Insights: How Does IDIRA.chat Centralise AI Insights to Revolutionize Marketing Team Performance? For modern marketing leaders, the primary challenge is no longer a lack of data; it is…

featuring 3-4 people in a debate/interaction/persuasion scenario, representing the strategic discussion around the EU Data Act and its impact on data-driven marketing.

EU Data Act an opportunity for Marketing Leaders

Jorge Cunha | Marketing Management, AI, data-driven, IDIRA | No Comments

The EU Data Act: A CMO's Strategic Guide to Transforming IoT Data into a Marketing Advantage

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IT Tech BuZ implements Digital Analytics to optimise the effectiveness of digital channel content and develop customer satisfaction initiatives, measuring and analysing so you can make informed decisions See Our IDIRA Marketing Framework!

Learn more about our IDIRA Marketing data-driven Framework

Website & App Measurement

This is the first step! Knowing what we are measuring !
Are we measuring the intended goals?
Are measurement plans implemented and documented ?

Reports & Insights

At this stage, the KPIs, in accordance with the measurements taken on the website and app, will allow us to understand the journey of the potential customer, the customer, and the business reality and the objectives that we want to improve

Data Integration

Data integration allows for data enrichment, which will enable us to offer more personalization to the customer and potential customer, as we will be able to build better audiences.

Artificial Intelligence

Artificial Intelligence, and particularly Machine Learning (ML), will enable the development of more effective strategies to reduce churn and increase the value of the customer to the organization. Implement and monitor business and digital marketing investment indicators, and more!

Consulting & Implementation

You need support in making marketing investment decisions and in activating customers and potential customers. In addition to support, you need the implementation to be carried out in a way that protects your investment!

Information necessary for decision-making
Quality Data, to ensure quality in decision-making
Implementation to obtain the information necessary for decision-making

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Data-Driven Marketing Services

In a world where information and knowledge are precious resources, the ability to organize, analyze, and draw conclusions based on data takes on crucial importance. If you are a digital marketing professional and are looking to take your strategy to the next level, we have the solution that will allow you to go further: our consulting, implementation, and training services to accompany you in these disruptive and exciting times, but which have a demanding degree of complexity.

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Training

Training is an indispensable topic for organizations aiming to be in the leading group.

The training we provide is suitable for individuals and organizations that understand the value of measurement and the knowledge of data allows them to make smarter decisions, as they have more data and also have human resources with the appropriate training for the organization to have a ‘data-driven’ culture.

Training in analytical tools (Google Analytics 4, Google Tag Manager, Looker Studio)

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