Analyzing metrics and performance indicators together with best practices in online and offline marketing, help drive revenue growth by reducing the costs of each sale and meeting the proposed goals. 

The Definition is given by Avinash Kaushik:

Digital Marketing Ecosystem

Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive continual improvement of the online experience that your customers and potential customers have translated to your desired outcomes .....

According to Financial Times Press in the book "Building a Digital Analytics Organization: Creating Value by Integrating Analytical Processes, Technology, and People into Business Operations" 

IT Tech BuZ implements Web Analytics to optimize the effectiveness of Digital Marketing and develop customer support initiatives.

Why Measuring is Essential to Manage! If you want to respond

to these issues and wants to improve its results:

  • How much is the cost of acquiring new customers?
  • How much does your Website contribute to Total Sales?
  • Is the website support area lowering operating costs?

If you need professional setup and have data that can make decisions, please see our Google Analytics Configuration service

If you have problems or lack of information in your Google Analytics, we can help with an audit of Google Analytics contact us




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